This market is structured by levels, of which the highest, those with which users interact, depend on the lowest levels. These levels are:

– application software that is used by the end user (business, integrated software packages, office automation, etc.);

– software tools that are used to develop and manage applications and data;

– system software that is used to operate and manage computer equipment.

This market, like many others, was revolutionized with the simultaneous emergence of the Internet and “service.” The Internet has allowed the emergence of concepts such as cloud computing, free software, and the ever-growing distribution of computers and storage. It was discovered that this same distribution is at the heart of service-oriented architectures, or in English, the current model for software development, in which software is called “technological innovations.”

Cloud computing and free software redistribute cards in a market that has become oligopolistic and dominated by American companies, especially at the infrastructure levels (necessary for applications) or middleware, i.e. software tools and systems. These three concepts can be a powerful tool for Europe and France, in particular, to catch up. The crisis reduced the market by 5% in 2009, but the average annual growth rate in the coming years should be from 3 to 5% in France and Western Europe.

Technological outbreak. Video games make up the bulk of the consumer software market – about 5% of the software market (about 38 billion Euros in 2010). Thus, he surpassed the world cinema market. Market evolution is closely linked to the cyclical phenomena of the emergence of new platforms, but growth remains strong thanks to developments on new media: mobile games and online games (mass multiplayer games for basic games funded by advertising through virtual worlds and games on social networks).

Currently, about 40% of industry revenues come from dematerialized solutions. Dynamics remains generally strong for the software part, while it is more mixed for hardware sales, while the consoles compete with non-dedicated terminals (mobile phone, tablet, etc.). Video games are the main sector in terms of innovation, with spin-offs in other sectors, for example, around 3D (engine, etc.) or human-machine interfaces.

We also distinguish between the management of computer science management of scientific, technical, industrial and embedded. This last segment is a French specialization and is very related to customer sectors: aerospace, automotive defense, finance, telecommunications …

The industrial sectors, where France is in a good position, are even excellent. Services are usually associated with software technologies at different levels depending on the technologies in question, their trivialization, their personalization and level of complexity. At the market level, one euro of software license gives an average of five euro of services. This is an important market: in France, the IT services market costs nearly 25 billion euros. The crisis has had a major impact on this market, with a 3% reduction in Western Europe.

Indeed, demographic evolution will make skills scarce, while at the same time they will strongly evolve towards specialized technologies or dual experience, business and IT. This continuing education is important for the competitiveness of the industry, which is subject to both the pressure of relocation to cheaper destinations and the growing automation of software and hardware. whose most visible result is cloud computing. Training is the key to the future competitiveness of this segment. Services, software and hardware are very closely related and are unlikely to exist separately.

Technological innovations. Thus, any investment in advanced technologies, such as assessment and information intelligence, will directly and strongly affect related services: audit, consulting, design, development, integration, deployment, maintenance, optimization … Moreover, certain technologies, such like robotics, should be implemented in France to increase the number of integrators and service skills.